Transformation

Created with Gensler XD For LG Location: Sejong Museum of Art in Seoul, South Korea

Launch date: 12/23/2022
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Working together with Gensler, Red Paper Heart created a design and animation language that would allow users to explore use cases for a transparent screen wall called a T Block. The Gensler team had designed a physical setup of 8 networked LG OLED_T screens in an 8x8’ wall of glass for content and a rear projection screen behind it to create environments for the screens to augment. Our team was inspired by their design into fully realized digital scenes so that attendees could picture walls of OLED_Ts being used in elevators, homes, self-driving cars, airports and even space stations. Central to the experience is a transparent touchscreen that navigates these case studies. We used the curved surface of the touchscreen to create a dimensional navigation that extends around you, coming into view as you swipe. Press on any of the floating thumbnails to dive into exciting new uses for transparent screens.